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Make sure all of your pins are helpful, beautiful and actionable 4. Keep in mind to use 735×1102 px for the image size. Use as little text as possible, make sure you use a nice font and colour. Make sure your content is inspirational or informative. Are they pinnable? It is important to create visually attractive pins. When creating content think really hard about the images you use.
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Horchow has managed to make a beautiful Pinterest board, categorising all of their products into certain themes. This will help your customers to find the boards that really interests them and not see the pins they don't care about.įurthermore, make sure your board names are clear and description is catchy and to the point. For example, if you sell beautiful vintage sofas, make a board named “Vintage Sofas.” If you also sell dinner tables, make a board called “Family Dinner Tables.” In case you also have Swedish-styled kitchen furniture, make a board “Swedish Kitchen Decor,” and so on. In case you are selling furniture, categorize your boards according to your products. Organize your boards according to the customers' interests. In Pinterest, you can make various types of boards. Most likely, your company can have a place on Pinterest too, just try to find a right angle to market it. Therefore, attracting more people to like your pins.Įventhough, people love to pin “chicken” and “chocolate” the most, there are people with wide range of interests.
How to find people on pinterest free#
However, to reach a bigger audience, you need to define who are your customers and what do they like? How do they spend their free time? What are their needs and desires? Having a clearly defined target group helps you to be aware of your customer's preferences when tailoring the posts. No matter whether your company is selling fishing tackles, language courses or even web analytics services, it is very likely that your audience is on Pinterest. In Pinterest, you can find people with various interests and hobbies. It has both female and male members, and the age ranges from teenagers to elders. Pinterest has over 100 million active users, making it one of the most popular social media platforms. Let's take a look at 14 Pinterest marketing tactics. When you take a look at the categories list, you can see that there are in total 34 different categories. When you open up the home page of the site, you will see images of resorts, shoes, pies, furniture, and so forth. This means that the most active categories on the site tend to be interior design, travel destinations, hobbies, fashion, food, etc. If you find something that pleases the eye, then you would like to pin it on Pinterest. You can find ideas to plan a vacation, decorate your home or share your favorite fashion items. You can find boards from other people to discover new things and get inspiration. Pinterest is an online pinboard that allows you to collect and display the images you find on the web.